Ekološki odgovorno poslovanje agroturističkih gospodarstava u Hrvatskoj

master's thesis

• Author: Mia Andrijašević
• Mentor: Marija Cerjak (mentor)
• Committee member: Marija Cerjak (predsjednik povjerenstva)
• Committee member: Damir Kovačić (član povjerenstva)
• Committee member: Lari Hadelan (član povjerenstva)
• Granter: University of Zagreb; Faculty of Agriculture; (Department of Marketing in Agriculture); Zagreb
• Defense date and country: 2016-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: BIOTECHNICAL SCIENCES; Agronomy

Abstract

Agroturizam, kao oblik ruralnog turizma u posljednje vrijeme u Hrvatskoj bilježi svoj rast.
Takav oblik turizma, koji uspješno spaja poljoprivredu i turističke usluge sve je češće rješenje
problema pronalaska dodatnih izvora prihoda na poljoprivrednim gospodarstvima. S obzirom
da je čist i očuvan okoliš jedan od glavnih pretpostavki agroturizma javlja se pitanje je li i na
koji način vlasnici agroturističkih gospodarstava u Hrvatskoj provode svoje poslovanje na
ekološki odgovoran i održiv način. Stoga je cilj ovog rada bio ispitati vlasnike gospodarstava o
upoznatosti s principima ekološki odgovornog poslovanja, njihova mišljenja i stavove o istom,
te ispitati primjenu takvog načina poslovanja u praksi. Istraživanje je provedeno on-line
anketnim ispitivanjem 60 agroturističkih gospodarstava. Anketni upitnik je temeljen na
intervjuima koji su provedeni sa 6 agroturističkih gospodarstava u Hrvatskoj. Rezultati on-line
anketnog ispitivanja pokazuju da je 55% vlasnika upoznato s pojmom “ekološki odgovorno
poslovanje“, dok je 38% ispitanih čulo za taj pojam, ali nisu sigurni što znači i što sve obuhvaća.
Iako postoje razlike u načinu i učestalosti provedbe ekološki odgovornog poslovanja na
agroturističkim gospodarstvima, svi ispitani smatraju brigu za zaštitom okoliša važnu ili jako
važnu za poslovanje agroturističkog gospodarstva.

Abstract (english)

Agrotourism, as a form of rural tourism has been increasing recently in Croatia. This form of
tourism, which successfully combines agroculture and tourism services is becoming
increasingly popular solution to the problem of finding additional sources of income on farms.
As the clean and preserved environment is one of the main assumptions of agrotourism,
question that occures is whether and how the owners of agrotourism farms in Croatia conducted
its business in an environmentally responsible and sustainable manner. Therefore, the aim of
this study was to examine the owners of farms on familiarity with the principles of
environmentally responsible business, their opinions and attitudes of the same and examine the
use of this method in business practices. The survey was conducted through online surveys of
60 agrotourism farms. The questionnaire was based on interviews that were conducted with 6
agrotourism farms in Croatia. The results of the online survey studies show that 55% of owners
are familiar with the term "environmentally responsible", while 38% of respondents have heard
of the term, but not sure what it means and what includes. Although there are differences in the
manner and frequency of implementation of environmentally responsible practices on
agrotouristic farms, all respondents considered the care for environmental protection important
or very important for business of agritourism farm.

• Keywords: agroturizam; agroturistička gospodarstva; ekološki odgovorno poslovanje; održivo poslovanje
• Keywords (english): agrotourism; agrotourism farms; environmentally responsible business; sustainable business
• Language: croatian
• URN:NBN: urn:nbn:hr:204:900057
• Study programme: Title: Organic Agriculture with Agrotourism; Study programme type: university; Study level: graduate; Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Repository: Repository Faculty of Agriculture University of Zagreb
• Created on: 2016-12-12 09:18:02