Utjecaj ljudskih resursa na ključne procese elektroničke trgovine

master's thesis

• Title (english): The impact of human factors on the key processes of electronic commerce
• Author: Katarina Vranjić
• Mentor: Sanda Renko (mentor)
• Committee member: Nikola Knego (predsjednik povjerenstva)
• Committee member: Blaženka Knežević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2016-08-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Svrha diplomskog rada pod naslovom „Utjecaj ljudskog faktora na ključne procese elektroničke trgovine“ je približavanje i aktualizacija ljudskog faktora u elektroničkoj trgovini.
Teorijski dio rada sastoji se od tri dijela. Prvi dio se odnosi na pojmovno određenje elektroničke trgovine, drugi dio na ključne procese elektroničke trgovine i treći na ljudske resurse u elektroničkoj trgovini.
U empirijskom dijelu rada provedeno je anketno istraživanje koje je obuhvatilo zaposlenike in elektroničkoj trgovini, točnije zaposlenike Ekupi.hr .
Analizom su obuhvaćene socio-demografske karakteristike i utjecaj primjene novih tehnologija na ključne elemente elektroničke trgovine i utjecaja stupnja obrazovanja na ključne procese elektroničke trgovine.
Obrazovanje zaposlenika ima utjecaj na ključne procese elektroničke trgovine. Znanje je bogatstvo svakog zaposlenika i samim time postaje važan dio svakog poduzeća. Čovjek više nije marginalni organizacijski resurs već značajno izvorište nove vrijednosti.

Abstract (english)

The purpose of graduate thesis entitled „The impact of human factors on the key processes of electronic commerce“ is the introduction and actualization of human factors in electronic commerce.
Theoretical part of the work is divided into three parts. The first part refers to the conceptual definition of electronic commerce, the second part includes the key processes of electronic commerce and the third si fokuse human resources in electronic commerce.
The empirical part of thesis includes employees in electronic commerce. This paper analyses the socio-demographic characteristics and the relationship between technological progress and key processes of electronic commerce and the impact of education of employees on the key elements of electronic commerce utilising the Likert scale and other relevant models. Our findings showed that there was a small differences between educational attainment on the key factors of electronic commerce. A human being is no longer a marginal, organisational resource but and outstanding source of new values.

• Keywords: elektronička trgovina; ključni procesi; ljudski resursi
• Keywords (english): electronic commerce; key processes; human resources
• Language: croatian
• URN:NBN: urn:nbn:hr:148:733981
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Repository: REPEFZG
• Created on: 2016-11-24 12:43:17