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undergraduate thesis
GERILA MARKETING
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:029185
Karaman, Zdenka
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Cite this document

Karaman, Z. (2015). GERILA MARKETING (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:029185

Karaman, Zdenka. "GERILA MARKETING." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:029185

Karaman, Zdenka. "GERILA MARKETING." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:029185

Karaman, Z. (2015). 'GERILA MARKETING', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:148:029185

Karaman Z. GERILA MARKETING [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:029185

Z. Karaman, "GERILA MARKETING", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:029185

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Metadata
TitleGERILA MARKETING
Title (english)GUERILLA MARKETING
AuthorZdenka Karaman
MentorDubravka Sinčić Ćorić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2015-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kroz tijek ovog završnog rada objasnit ćemo specifičnost gerila marketinga, njegove principe, potencijal gerila marketinga te razliku između minimedijskog i maksimedijskog marketinga. Također ćemo promatrati gerila marketing kroz vrijeme na primjerima viđenima u praksi od 80tih godina, kada je pojam bio tek formiran, do danas. Bavit ćemo se i budućnošću gerila marketinga, etičkim dvojbama koje ona donosi te utjecaju koji on može imati na pokriće marke. Cijeli rad zaokružit ćemo zaključkom. Glavni cilj rada je upoznavanje materije gerila marketinga te pregled njegovog razvoja i načina na koji je primjena gerila marketinga utjecala na upravljanje marketingom do sada. Pomoćni cilj je procijeniti na koji način će se gerila marketing razvijati u budućnosti. Prilikom izrade rada korišteni su sekundarni izvori podataka. Uz materijale prikupljene iz elektronskih baza te putem internetskih tražilica, korišteni su i vjerodostojni izvori literature provjerenih ekonomskih stručnjaka.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:029185
Study programmeTitle: Business Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryREPEFZG
Created on2016-09-07 09:38:48