Postojanje i primjena inovacija na hrvatskom tržištu maloprodaje

master's thesis

• Title (english): The existence and application of innovations in the croatian retail market
• Author: Robert Bajkovec
• Mentor: Ivan Kovač (mentor)
• Committee member: Blaženka Knežević (predsjednik povjerenstva)
• Committee member: Dario Dunković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U posljednjih deset godina na tržištu maloprodaje u Hrvatskoj došlo je do brojnih i značajnih promjena. Jedan od najvažnijih razloga promjena je snažan proces koncentracije, koji utječe na stalno inoviranje maloprodaje. Početni zamah inovacija donio je proces internacionalizacije i globalizacije koji je naveo strane maloprodajne tvrtke na ulazak u obečavajuće tržište Hrvatske. Ovim radom daje se uvid u koncept, brojnost i uspješnost inovacija na hrvatskom tržištu maloprodaje. Radom se istražilo da li se na hrvatskom tržištu pojavljuju inovacije karakteristične samo za zrela, razvijajuća ili manje razvijena tržišta. Fokus istraživanja bio je na kronologiji inovacija na hrvatskom maloprodajnom tržištu, kao i na istraživanju dinamike i učestalosti pojavljivanja novih inovacija kako na globalnom tako i na hrvatskom tržištu. Istraživanje se temelji na analizi nove i dostupne literature s područja inovacija u maloprodaji.

Abstract (english)

For the last ten years there have been numerous changes in the retail market in Croatia. By the powerful process of concentration, which is probably still persisting, more and more retailing innovations are constantly appearing. First of all this appearance in Croatian retailing market occurred by the wings of internationalization, globalization and foreign retail companies that came on promising Croatian market and brought innovative accesses applied on their current markets. This paper attempts to shed insights into the concept and appearance of innovations in Croatian retailing market as well as their achieved success. It will be explored whether on Croatian retailing market exist innovations which are characteristic only for mature, emerging or less developed markets. Also, aimed focus is on chronology of innovations in Croatian retailing market as well as to explore dynamic and frequency of appearing new innovations, simultaneously in global and Croatian retailing market. Research is based on analysis of available recent literature that has been conducted in this area.

• Keywords: inovacije u maloprodaji; globalizacija; Hrvatska; maloprodajna tržišta
• Keywords (english): retailing innovations; globalization; Croatia; markets
• Language: croatian
• URN:NBN: urn:nbn:hr:148:931490
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Repository: REPEFZG
• Created on: 2016-10-06 09:40:13