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Access restricted to students and staff of home institution
master's thesis
6
2
Satisfaction of consumer in B2C electronic trade
Marina Posavec (2015)
University of Zagreb
Faculty of Economics and Business
Cite this item:
https://urn.nsk.hr/urn:nbn:hr:148:004053
Metadata
Title
Zadovoljstvo potrošača u B2C elektroničkoj trgovini
Author
Marina Posavec
Mentor(s)
Nikola Knego
(thesis advisor)
Abstract
Tema ovog rada je istraživanje povjerenja kupaca u elektroničkoj trgovini putem Web servisa eBay. eBay je Web servis koji svojim korisnicima pruža online uslugu kupnje i prodaje putem aukcija ili prema zaključenim cijenama. Cilj ovog rada je definirati zadovoljstvo potrošača kvalitetom usluge, vrijednost za kupca te pobliže objasniti funkcionalnost elektroničke kupovine, primjenu eBaya te njegove glavne prednosti i nedostatke. Provedenim anketnim istraživanjem iznijet će se rezultati o pitanjima vezanim uz navike korisnika vezane uz korištenje Interneta te stavovi i ponašanja ispitanika u korištenju Web servisa za eBay. Bitno je naglasiti da budućnost trgovine leži u prodaji putem Interneta upravo zbog velikih ušteda u vremenu te njezine jednostavnosti i istraživanja pokazuju kako svakim danom sve više raste broj korisnika elektroničke trgovine.
Keywords
electronic commerce
eBay
consumer satisfaction
value for the customer
survey
Parallel title (English)
Satisfaction of consumer in B2C electronic trade
Granter
University of Zagreb
Faculty of Economics and Business
Place
Zagreb
State
Croatia
Scientific field, discipline, subdiscipline
SOCIAL SCIENCES
Economics
Study programme type
university
Study level
graduate
Study programme
Business Economics
Academic title abbreviation
mag. oec.
Genre
master's thesis
Language
Croatian
Defense date
2015-09-28
Parallel abstract (English)
Theme od this thesis is a survey of consumer confidence in electronic commerce through web service eBay. eBay is a Web service that provides its users with the online service of buying and selling through auctions or the concluded prices. The aim of this thesis is to define consumer satisfaction with quality of service, consumer satisfaction and to explain the functionality of e-commerce, application of eBay and its main advantages and disadvantages. The conducted survey research will fetch the results on issues related to user habits related to Internet use and the attitudes and behavior of respondents in using Web services for eBay. It is important to emphasize that the future lies in store sales over the Internet because of the large savings in time and its simplicity and research shows that every day there is a growing number of users of electronic commerce.
Parallel keywords (Croatian)
elektronička trgovina
eBay
zadovoljstvo potrošača
vrijednost za kupca
anketno istraživanje
Resource type
text
Access condition
Access restricted to students and staff of home institution
Terms of use
URN:NBN
https://urn.nsk.hr/urn:nbn:hr:148:004053
Committer
Davorka Jukica