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undergraduate thesis
Televizija kao medij izravnog marketinga
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2013. urn:nbn:hr:211:563390
Havoić, Marko
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Havoić, M. (2013). Televizija kao medij izravnog marketinga (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:563390

Havoić, Marko. "Televizija kao medij izravnog marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:563390

Havoić, Marko. "Televizija kao medij izravnog marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:563390

Havoić, M. (2013). 'Televizija kao medij izravnog marketinga', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:563390

Havoić M. Televizija kao medij izravnog marketinga [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:211:563390

M. Havoić, "Televizija kao medij izravnog marketinga", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:563390

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Metadata
TitleTelevizija kao medij izravnog marketinga
Title (english)TV as direct marketing media
AuthorMarko Havoić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2013-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad ukratko prolazi kroz kanale izravnoga marketinga. Potom se posvećuje izravnom marketingu putem televizije. Definira izravni marketing putem televizije.Opisuje provedbu, te prednosti i nedostatke.U radu su i obrađeni primjeri izravnog marketinga putem televizije.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:563390
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
RepositoryFaculty of Organization and Informatics - Digital Repository
Created on2017-01-26 08:24:05