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undergraduate thesis
Utjecaj CRM-a na lojalnost kupaca
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2012. urn:nbn:hr:211:551531
Babić, Šime
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Babić, Š. (2012). Utjecaj CRM-a na lojalnost kupaca (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:551531

Babić, Šime. "Utjecaj CRM-a na lojalnost kupaca." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:551531

Babić, Šime. "Utjecaj CRM-a na lojalnost kupaca." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:551531

Babić, Š. (2012). 'Utjecaj CRM-a na lojalnost kupaca', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:551531

Babić Š. Utjecaj CRM-a na lojalnost kupaca [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2012 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:551531

Š. Babić, "Utjecaj CRM-a na lojalnost kupaca", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:211:551531

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Metadata
TitleUtjecaj CRM-a na lojalnost kupaca
Title (english)Impact of CRM to customer loyalty
AuthorŠime Babić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2012-10-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad se sastoji od šest poglavlja koji nam govore o definiciji i povijesti CRM-a, strukturi CRM-a, implementaciji CRM-a, zadovoljstvu klijenta i načinima mjerenja i istraživanja zadovoljstva, te o izgradnji lojalnosti kupca.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:551531
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
RepositoryFaculty of Organization and Informatics - Digital Repository
Created on2017-01-26 13:49:30