prikaz prve stranice dokumenta Marketinško upravljanje bazama podataka
Access restricted to students and staff of home institution
master's thesis
Marketinško upravljanje bazama podataka
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2015. urn:nbn:hr:211:247149
Đunđek, Marija
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Đunđek, M. (2015). Marketinško upravljanje bazama podataka (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:247149

Đunđek, Marija. "Marketinško upravljanje bazama podataka." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:247149

Đunđek, Marija. "Marketinško upravljanje bazama podataka." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:247149

Đunđek, M. (2015). 'Marketinško upravljanje bazama podataka', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:247149

Đunđek M. Marketinško upravljanje bazama podataka [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:247149

M. Đunđek, "Marketinško upravljanje bazama podataka", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:247149

Please login to the repository to save this object to your list.
Metadata
TitleMarketinško upravljanje bazama podataka
Title (english)Database marketing management
AuthorMarija Đunđek
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2015-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu se želi ukazati na važnost same izgradnje i održavanja baza podataka za uspješno poslovanje svakog poduzeća.Tvrtke mogu koristiti bazu podataka kako bi identificirale potencijalne kupce te potakle prodaju oglašavanjem proizvoda ili ponuda. Također, mogu koristiti baze podataka za profiliranje kupaca na temelju njihove prethodne kupovine te kako bi odlučile koji kupci bi trebali dobiti određenu ponudu. Dakle, bogata baza podataka o kupcima omogućava tvrtci da razvije profitabilne nove poslove lociranjem dobrih potencijalnih kupaca, predviđanjem potreba kupaca, unakrsnom prodajom proizvoda i usluga te nagrađivanjem odanih kupaca. U radu je ukazano kako izgleda poslovanje tvrtke koja se koristi baza podataka o kupcima na konkretnom primjeru iz prakse.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:247149
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
RepositoryFaculty of Organization and Informatics - Digital Repository
Created on2017-01-27 08:28:49