Uloga digitalnih medija u usponu populizma: studija slučaja Ivana Pernara i Donalda Trumpa

master's thesis

• Title (english): Digital Media and the Rise of Populists: A Case Study of Ivan Pernar and Donald Trump
• Author: Sandra Pudja
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Tema diplomskog rada je uloga digitalnih medija u usponu populista. Pritom su u fokusu društvene mreže populista i statusi koje digitalni mediji s njih preuzmu kao vijesti.
Svrha istraživanja u ovom radu je najprije utvrditi broj preuzetih statusa dvojice populista - američkog predsjednika Donalda Trumpa na američkim portalima, te saborskog zastupnika Živog zida Ivana Pernara na hrvatskim portalima. Drugi dio istraživanja uključuje kvalitativnu analizu koja propitkuje temelji li se određeni, od digitalnih medija preuzeti status, na jednoj od četiri teme: (1) status kritizira političare/stranke/Vladu/druge zemlje/medije; (2) status kritizira 'opće stanje u državi' i/ili napada nekog "krivca" za to; (3) političar se kroz status prikazuje jednak narodu; ili (4) političar se kroz status samoprozvao "žrtvom" nekog drugog (političkog protivnika, medija, društva). Istraživanje je pokazalo da statusi uključuju navedene teme, a ponekad i u kombinaciji (primjerice, kritika rada medija, a istovremeno samoprozivanje "žrtvom stalnih medijskih napada"). Jedna od glavnih razlika u sadržaju statusa Trumpa i Pernara jest što Trump uglavnom napada druge, a Pernar se uglavnom poistovjećuje s narodom.

Abstract (english)

The topic of this research paper is the role of digital media in the rise of populists. The focus is on the official social media platforms of two populists - US President Donald Trump (USA) and Parliamentary Representative of the Living Wall Ivan Pernar (Croatia), and also the role of digital media in representing their posts as news. The first task of this research was to determine the number of posts that five news sites had published and whose topic was a social media post from Trump or from Pernar. The second part of the research involves a qualitative analysis that seeks to determine whether these news sites take over posts on one of four themes: (1) the post criticizes politicians/parties/government / other countries / the media; (2) the post criticizes the 'general situation in the country' and / or attacks a 'offender' for it; (3) the post shows the politician as a part of the 'ordinary people'; and (4) a politician self-proclaimes himself as a "victim" of someone else (a political opponent, of the media, or the society). This research has shown that social media posts of two populists include these topics, sometimes also in combination (for example, they show criticism of media, but also claim that the politician is a "victim of constant media attacks"). One of the main differences in the social media posts of Trump and Pernar is that Trump mostly attacks others, while Pernar largely identifies himself with 'ordinary people'.

• Keywords: populizam; populisti; društvene mreže; mediji; digitalni mediji; Donald Trump; Ivan Pernar
• Keywords (english): populism; populists; social networks; media; digital media; Donald Trump; Ivan Pernar
• Language: croatian
• URN:NBN: urn:nbn:hr:114:068723
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Repository: FPSZG repository
• Created on: 2018-12-14 11:52:48