STRATEGIC ANALYSIS OF CROATIAN TOBACCO INDUSTRY

undergraduate thesis

• Author: Filip Soldić
• Mentor: Domagoj Hruška (mentor)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2016-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

Firstly, we clearly saw the power of tobacco industry in general. For example those gigants
like Chinese tobacco company or Philip Morris International both have revenues that are
bigger than some countries GDP. Also, it is important to mention that 5 biggest tobacco
companies hold almost 85% of total market share. In general tobacco industry is sad to be one
of the most profitable, if not the most profitable in the world. Secondly, we saw that the retail
value is incresing on the yearly basis and that is expected to continue in next period.
Furthermore, we saw a shift in the last years in target market for tobacco. Tobaccom
companies are increasingly targeting low income countries since the highest demand for
tobacco comes from those kind of countries.
When it comes to Croatian tobacco industry these would be the most important
characteristics. The tobacco industry, the totality of the economic activities that are related to
farming, industrial processing and production of final products from the tobacco plant.
Cultivation or the manufacturing of tobacco is carried out on farms, just like with other crops,
but additional procedures of artificial or natural drying of tobacco are applied, as well as its
preparation and packaging for sale. The usable and trading value of the tobacco is only
achieved after further preparation, complex industrial processing and packaging. For
commercial purposes, the tobacco is classified in commodity types.

• Keywords: tobacco industry; strategic analysis; Croatia
• Language: english
• URN:NBN: urn:nbn:hr:148:893886
• Study programme: Title: Business Economics in English; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Public note: Sažetak preuzet iz zaključka rada. Ključne riječi dodijelio knjižničar. Abstract taken from thesis conclusion. Keywords assigend by librarian.
• Repository: REPEFZG
• Created on: 2016-10-14 10:39:40