Uloga sportskih događanja u razvoju turističkih destinacija

master's thesis

• Title (english): The role of sports events in tourism destinations development
• Author: Helena Stančin
• Mentor: Vanja Krajinović (mentor)
• Committee member: Mato Bartoluci (predsjednik povjerenstva)
• Committee member: Oliver Kesar (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2015-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

U današnje vrijeme sport je sastavni dio života gotovo svakog čovjeka, bilo da se on bavi sportom profesionalno, rekreativno ili samo prati sport i sportska događanja na lokalnoj, nacionalnoj ili globalnoj razini. Upravo zbog te činjenice sport sve više postaje ne samo sadržaj boravka, već i glavni motiv turističkih putovanja. Organizacija sportskih događanja idealna je prilika za promociju turističke destinacije. Mnoge turističke destinacije su u tome uspjele, ali isto tako postoje i one koje nisu izvukle sve što su mogle iz takvih događanja. Sport i sportska događanja mogu znatno pridonijeti razvoju i imidžu turističke destinacije, ali za sobom povlače i određene negativne posljedice koje se trebaju svesti na najnižu razinu. Ključ uspjeha svjetskog sportskog događanja je organizacijski menadžment koji planira, kontrolira i nadzire te upravlja čitavim projektom kako bi sve prošlo na najbolji mogući način uz što manje negativnih posljedica. To je vrlo opsežan i odgovoran posao pa iz tog razloga iziskuje sposobne, odgovorne, pouzdane, obrazovane i kvalitetne ljude. U ovom radu provedena je analiza rezultata organiziranja velikih sportskih događanja u 3 različite destinacije te se komparativnom analizom uspoređuje uspješnost njihove organizacije.

Abstract (english)

These days, sport is present in almost every human being's life, wheather in a professional or recreational way or just as watching sport events on a local, national or global level. Due to that fact sport is increasingly becoming not only a content of stay, but the main motive for tourist travel. The organization of sports events is an ideal opportunity for destinations to promote themselves to the whole world. Many destinations succeeded in that, but there are also those who failed at some points. Sports and sports events can significantly contribute to the development and the image of a tourism destination, but they also result with some negative consequences which need to be reduced to the lowest level. The key of success is an excellent organization management that plans, controls, monitors and manages the entire project so that everything passes in the best possible manner with the least negative consequences. It is a very comprehensive and responsible task and therefore requires capable, responsible, reliable, educated and qualified people. The purpose of this paper is to analyze the results of organizing major sports events in 3 different destinations, and to conclude which one of them managed it the best.

• Keywords: sportska događanja; turistička destinacija; upravljanje događajima; Olimpijske igre; Svjetsko nogometno prvenstvo
• Keywords (english): sports events; tourism destination; event management; Olympic Games; World Football Championship
• Language: croatian
• URN:NBN: urn:nbn:hr:148:538088
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Repository: REPEFZG
• Created on: 2016-10-20 09:21:01