Implementacija Internetskog poslovanja na primjeru poduzeća Mapei Croatia d.o.o.

master's thesis

• Title (english): Internet business implementation on example od Mapei Croatia company
• Author: Ivana Đotlo
• Mentor: Ivan Strugar (mentor); MBZ: 171803
• Committee member: Katarina Ćurko (predsjednik povjerenstva)
• Committee member: Božidar Jaković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Informatics); Zagreb
• Defense date and country: 2019-09-30, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics

Abstract

Predmet ovog diplomskog rada je rast i razvoj poslovanja kao posljedica izgradnje i implementacije suvremenih prodajnih alata na Internetu. Ovim radom se želi dodatno proširiti prijedlozi i planovi za unapređenje poslovanja poduzeća Mapei Croatia d.o.o. te tako potencijalno iznijeti kvalitetne i konstruktivne ideje pred upravu poduzeća. Cilj ovog rada je iznijeti mogućnosti nadogradnje Internet prodajnih alata na postojeći informatički sustav poduzeća Mapei Croatia d.o.o. i putem ekstraneta partnerima poduzeća omogućiti lakšu, jednostavniju i bržu kupnju. Također se uz pomoć anketnog istraživanja želi vidjeti da li je to zanimljivo kupcima.

Abstract (english)

The subject of this thesis is business growth and improvement as a result of sales improvement and implementation of modern sale tools on the Internet. The aim of this thesis is to further expand proposals and plans for business improvement of Mapei Croatia d.o.o. company, and to potentially suggest high-quality and constructive ideas in front of the company's management board. Additionally, the purpose is to propose possible upgrades of Internet sale tools on the existing information system of Mapei Croatia d.o.o. company, and through extranet enable easier, simpler and better shopping for business partners. The survey is here to help and explore if that option is interesting to buyers

• Keywords: implementacija; internetsko poslovanje; brza kupnja; razvoj poslovanja; prodajni alati
• Keywords (english): implementation; Internet business; quick purchase; business development; sales tools
• Language: croatian
• URN:NBN: urn:nbn:hr:148:595466
• Study programme: Title: Business Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Repository: REPEFZG
• Created on: 2019-10-01 13:53:50