ANALIZA UTJECAJA GLOBALIZACIJE NA PODUZETNIŠTVO NA PRIMJERU ODABRANIH ZEMALJA

master's thesis

• Title (english): ANALYSIS OF THE IMPACT OF GLOBALIZATION ON ENTREPRENEURSHIP ON THE EXAMPLE OF SELECTED COUNTRIES
• Author: Iva Kelava
• Mentor: Mladen Turuk (mentor); MBZ: 331770
• Committee member: Marko Kolaković (predsjednik povjerenstva)
• Committee member: Mihaela Mikić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; Zagreb
• Defense date and country: 2020-02-04, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Economics of Entrepreneurship

Abstract

Poduzetništvo je izuzetno kompleksan pojam koji obuhvaća razne sposobnosti uočavanja i realiziranja poslovnih prilika pri kojoj poduzetnik prihvaća rizik te djeluje radi stvaranja novih ideja i promjena. Globalizacija je proces koji je zahvatio kraj 20. i početak 21. stoljeća te utjecao na promjenu načina poslovanja. Razne promjene izazvane globalizacijom utjecale su na promjenu poduzetništva i stvaranje Nove ekonomije. Došlo je do naglog razvoja informacijske i komunikacijske tehnologije što je značajno utjecalo na način poslovanja. Stvaraju se novi uvjeti poslovanja, novi poslovni modeli, lakši je pristup tržištu. Tržište je postalo globalno i integrirano, te se lakše može doći do kupaca i poslovnih partnera. Ovim diplomskim radom analizira se utjecaj globalizacije na poduzetničku aktivnost na primjeru pet zemalja: Hrvatske, Njemačke, Ujedinjenog Kraljevstva, Nizozemske i Sjedinjenih Američkih Država. Rezultati analize podataka daju odgovor na pitanje: utječe li globalizacija na poduzetničku aktivnost. Analiza se provodi na temelju KOF indeksa globalizacije i rezultata GEM istraživanja.

Abstract (english)

Entrepreneurship is an extremely complex term that involves different abilities to insight and realize business opportunities, where an entrepreneur accepts risk and acts with purpose of creating a new idea and making changes. Globalization is a process that has affected the late years of 20th and early 21st century and changed way of doing business. The various changes affected by globalization have influenced changes in entrepreneurship and influenced creation of the New Economy. Rapid development of information and communication technology started to occur, which significantly influenced the way we do business. New business conditions and models have been created and access to the market is easier. The market has become global and integrated, and companies can easier reach to the partners and customers. This paper analyses impact of globalization on entrepreneurship activity on example of five countries: Croatia, Germany, United Kingdom, Netherlands and Unites Stets of America. Results of analysis gives answer on the question: does globalization effects entrepreneurship activity. Analysis is made based on KOF index of globalization and results of GEM research.

• Keywords: globalizacija; poduzetništvo; KOF indeks; GEM istraživanje
• Keywords (english): globalization; entrepreneurship; KOF index; GEM research
• Language: croatian
• URN:NBN: urn:nbn:hr:148:990090
• Study programme: Title: Economics of Entrepreneurship; Study programme type: professional; Study level: specialist graduate; Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Repository: REPEFZG
• Created on: 2020-02-13 12:51:31