UTJECAJ I REPERKUSIJE GLOBALNE PANDEMIJE COVID-19 NA TRŽIŠTA USLUGA : STUDIJA SLUČAJA TURISTIČKOG TRŽIŠTA

master's thesis

• Title (english): IMPACT AND CONSEQUENCES OF THE GLOBAL PANDEMIC COVID-19 ON SERVICES MARKETS : TOURIST MARKET CASE STUDY
• Author: Lucija Kurešić
• Mentor: Ines Dužević (mentor); MBZ: 316242
• Committee member: Mate Damić (predsjednik povjerenstva)
• Committee member: Tomislav Baković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Trade and International Business); Zagreb
• Defense date and country: 2021-04-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Trade and Tourism

Abstract

Pandemija Covid-19 je ostavila i još uvijek ostavlja brojne negativne utjecaje na sve zemlje svijeta. Ljudi umiru, države proglašavaju karantenu, onemogućavaju ulaske u zemlju, poduzeća propadaju i gube se radna mjesta. Kriza je značajno izmijenila i način na koji ljudi žive i rade. Pri tome se mijenjaju i njihovi obrasci ponašanja u pogledu turističkih aktivnosti i putovanja. Međunarodni turistički promet zabilježio je rezultate gotovo dvostruko gore nego tijekom globalne financijske krize iz 2008. godine, a ukoliko destinacije ne provedu kvalitetne strategije upravljanja i stvore nove modalitete poslovanja, negativan trend mogao bi se nastaviti i u budućnosti. Predviđa se kako će se u postpandemijskom razdoblju tržište usluga okrenuti ka održivijem načinu poslovanja i primjeni digitalizacije, u čemu pametni turizam zauzima glavnu ulogu.

Abstract (english)

The Covid-19 pandemic has left and still leaves numerous negative impacts on all countries of the world. People are dying, states are declaring quarantine, barring entry, businesses are collapsing and jobs are being lost. The crisis has also significantly changed the way people live and work. At the same time, their patterns of behavior in terms of tourist activities and travel are changing. International tourism has performed almost twice as badly as during the 2008. global financial crisis, and if destinations do not implement quality management strategies and create new business modalities, the negative trend could continue in the future. It is predicted that in the post-pandemic period, the services market will turn to a more sustainable way of doing business and the application of digitalization, in which smart tourism plays a major role.

• Keywords: Covid-19; tržište usluga; destinacije; strategije upravljanja; pametni turizam
• Keywords (english): Covid-19; service market; destinations; management strategies; smart tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:148:364724
• Study programme: Title: Economics; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Repository: REPEFZG
• Created on: 2021-04-19 10:47:43