Neuroplasticity as a transformational tool for improving managerial approaches

master's thesis

• Title (croatian): Neuroplastičnost kao transformacijski alat za poboljšanje menadžerskih pristupa
• Author: Louis Somerset Tomlinson
• Mentor: Mislav Ante Omazić (mentor); MBZ: 246615
• Committee member: Domagoj Hruška (predsjednik povjerenstva)
• Granter: University of Zagreb; Faculty of Economics and Business; (Department of Organization and Management); Zagreb
• Defense date and country: 2021-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics; Organization and Management

Abstract

The brain is not merely an organ that directs a person from point A to point B, but from it descends emotions and an awareness of the world around you. Understanding your mind is the gateway to looking after one’s well-being and even the well-being of others. For a number of reasons, the concept of Neuroplasticity never seizes to fascinate. Neuroplasticity can offer guidance regarding how people should learn, understand the behaviours of themselves and help inspire people to understand that they, indeed, can change for the better. Ultimately, this thesis intends to fill the gap of knowledge that can give managers the edge when it comes to building their teams and exceeded workplace expectations. It is written with a more applicable approach to management in mind and for those with a less technical understanding of the neuroscience behind it. In particular, the topics of motivation and employee behaviour are focussed on. In the main body, a number of secondary data sources will be evaluated to help answer the question of the thesis. The secondary sources will of diverse origins, ranging from academic experiments to scientific models explaining particular behavioural tendencies. Using different secondary data sets will offer information that can build a more holistic understanding of the ways in which Neuroplasticity can help managers to become more effective leaders.

Abstract (croatian)

Mozak nije samo organ u tijelu koji usmjerava osobu od točke A do točke B, već iz njega dolaze emocije i svijest o svijetu oko vas. Razumijevanje uma je ključno za brigu o svojoj dobrobiti, pa čak i dobrobiti drugih. Iz više razloga, koncept neuroplastičnosti nikada ne prestaje fascinirati one koji ga proučavaju. Neuroplastičnost može ponuditi smjernice o tome kako ljudi trebaju učiti, razumjeti svoje ponašanja i može pomoći u poticanju ljude da shvate da se mogu promijeniti na bolje. U konačnici, ovo područje može popuniti prazninu znanja koja zainteresiranim menadžerima može dati prednost kada su u pitanju izgradnja timova i izvedba na radnom mjestu. Ovaj rad je napisan kako bi se istaknuli njegovi primjenjivi aspekti u menadžmentu i za one koji nemaju veliko razumijevanje neuroznanosti. Konkretno, u fokusu su teme motivacije i ponašanja zaposlenika. U glavnom tijelu procijenit će se niz sekundarnih izvora podataka kako bi se odgovorilo na ključna istraživačka pitanja. Sekundarni izvori su relevantni i imaju različito podrijetlo, od akademskih eksperimenata do znanstvenih modela koji objašnjavaju određene tendencije ponašanja. Korištenjem različitih sekundarnih skupova podataka autor je kreirao informacije koje čitatelju mogu ponuditi cjelovitije razumijevanje načina na koji neuroplastičnost može pomoći menadžerima da postanu učinkovitije vođe.

• Keywords: Neuroplasticity; Motivation; Behaviour; Management; Neuroscience
• Keywords (croatian): Neuroplastičnost; motivacija; ponašanje; menadžment; neuroznanost
• Language: english
• URN:NBN: urn:nbn:hr:148:977756
• Study programme: Title: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership; Course: Management; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Repository: REPEFZG
• Created on: 2021-11-08 11:01:09