prikaz prve stranice dokumenta Digitalni marketing
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undergraduate thesis
Digitalni marketing
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2019. urn:nbn:hr:211:227201
Lorena, Šimić
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Lorena, Š. (2019). Digitalni marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:227201

Lorena, Šimić. "Digitalni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:227201

Lorena, Šimić. "Digitalni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:227201

Lorena, Š. (2019). 'Digitalni marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:227201

Lorena Š. Digitalni marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:211:227201

Š. Lorena, "Digitalni marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:227201

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Metadata
TitleDigitalni marketing
Title (english)Digital marketing
AuthorŠimić Lorena
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-12-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Obrađen je pojam marketinga te njegova kratka povijest. Prikazana je uloga novih tehnologija u marketingu te neke od tehnika digitalnog marketinga. U praktičnom dijelu je izveden AB test na portalu EduCentar te su prikazani rezultati koji su se dobili pomoću Google Analytics alata.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:227201
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
RepositoryFaculty of Organization and Informatics - Digital Repository
Created on2020-04-27 07:56:49