Izražavanje emocija u poslovnoj internetskoj komunikaciji

master's thesis

• Author: Iva Kordić
• Mentor: Jelena Jurišić (mentor)
• Mentor: Vanesa Varga (mentor)
• Committee member: Ivan Burić (predsjednik povjerenstva)
• Committee member: Vanesa Varga (član povjerenstva)
• Committee member: Jelena Jurišić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Croatian Studies; (Department of Communication Sciences); Zagreb
• Defense date and country: 2017-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Osim što objašnjavamo osnovne pojmove poput izražavanje emocija, računalno posredovanje komunikacije, razumijevanja konteksta i emotikona koji su ključni za razumijevanje istraživačkog dijela rada, u radu donosimo objašnjenje zašto se stavlja naglasak na kontekst te kako on utječe na cjelokupnu komunikaciju. Upravo je kontekst onaj koji nedostaje u računalno posredovanoj komunikaciji gdje danas glavnu riječ vode emotikoni koji zauzimaju sve veći značaj u izražavanju emocija. Kako bi se moglo shvatiti što se danas događa s njima, vrlo je važno proučiti njihove početke te povijest, ali i objasniti kako se njima mogu izraziti emocije. S obzirom na to da je naglasak stavljen na izražavanje emocija u internetskoj komunikaciji u poslovnim situacijama, u radu objašnjavamo koje su odlike poslovne komunikacije te jesu li emocije uopće dobrodošle u takvoj vrsti komuniciranja. U radu donosimo i istraživanje kako izražavanje emocija izgleda u praksi, odnosno istraživanje će pokazati je li došlo do promjene načina komuniciranja u poslovnim situacijama. Pritom je odgovoreno na pitanja poput predstavljaju li emotikoni zamjenu za mimiku i gestikulaciju, rabe li se više u privatnoj ili poslovnoj komunikaciji, razlikuje li se uporaba emotikona s obzirom na hijerarhijski položaj te dolazi li do pogrešnog razumijevanja poruke zbog nerazumijevanja emotikona.

Abstract (english)

In addition to explaining basic terms such as expressing emotions, computer mediated communication, understanding of the context and emotions that are essential for understanding the research part of the work, this paper explains why the emphasis is placed on the context itself and how it affects the overall communication. It is precisely the context which laks in computer mediated communication, in which today emoticons are taking the lead and have an increasing importance in expressing emotions. In order to understand what is happening with them today, it is important to study their history and beginnings, but also to explain how emotions can be expressed by using them. Given the fact that the emphasis has been placed on expressing emotions in Internet communication in the business world, the paper further explains what are the features of business communication and whether emotions are generally welcome in that said type of communication. In this paper, we also conduct research into that shows how emotional expression works in practice, i.e. research will show if there has been a change in the communication in business situations. Thereby we have answered questions such as, whether emoticons are a substitute for mimics and gesture, are they used more in private or business communication, if the use of an emoticon differs based on the hierarchical position of the people and whether there is a misunderstanding of the message due to the lack of understanding of the emotion.

• Keywords: emotikoni; računalno posredovana komunikacija; poslovno komuniciranje; izražavanje emocija; kontekst
• Keywords (english): emoticons; computer mediated communication; business communication; expression of emotions; context
• Language: croatian
• URN:NBN: urn:nbn:hr:111:761992
• Study programme: Title: Department of Communication Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra komunikologije (magistar/magistra komunikologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Repository: Repository of University of Zagreb, Centre for Croatian Studies
• Created on: 2017-10-27 13:44:23