The automotive industry has recently faced major challenges that have gained an additional dimension with the emergence of the Covid-19 pandemic. Automotive companies with extensive supply chains , stretched supply chains will probably have to assess in the future whether some critical components that are crucial for a quality production process may become deficient and these companies should consider possibly creating new structures and ways of acquiring components. In North America, auto parts factories depend on China to produce certain car parts, which include mostly wheels, brake components, steering components and electronics, and if companies want to have more resilient and less stretched supply chains, procurement for many parts could be structured on the basis of local production or parts could be sourced from other markets. Questions and issues such as this will be analyzed in the paper. The methodology of the primary research used in the paper is the primary research in the form of an in-depth interview in which the conversation was conducted with prominent employees in the technology departments of a successful automotive manufacturing company in Croatia. The paper will introductoryly discuss the historical development of additive technologies and then theoretically elaborate the concept of additive technologies itself, after which the work in the chapter on the basic principles and applications of additive technologies in three titles of the second level will define in more detail the divisions, applications and advantages and disadvantages of additive technologies. The third part of the work concerns the supply chain of the automotive industry, i.e. the supply chain of the automotive industry. supply chain management during the Covid-19 pandemic. The fourth part of the paper will talk about the application of additive technologies in the automotive supply chain. The fifth chapter will break down empirical research conducted on the Croatian company AD Plastik. The primary research carried out on this company will deal with the impact of the application of additive technologies on the conduct of business processes in the automotive supply chain with particular reference to the covid-19 pandemic period. The secondary source of data in the paper will come from books, scientific articles, conference documents. The conclusion as the last chapter will summarize all aspects of the work and highlight key parts of the work, while comparing theoretical and academic literature with business experiences directly from the market. In this paper, the aim of the research was to present additive manufacturing technologies within the framework of the automotive industry.