One of the four basic norms of the Croatian standard language, which defines the accents, is an orthoepic norm. Orthoepy implies a proper pronunciation, respectively, signifies a standardized pronunciation system of literary language. Accent or prose is, therefore, an emphasis on a particular slogan in words. There are four types of accents in the standard language of Croatia, two ascending tones; short-term and long-term and two downturns; short-sighted and long-sighted. Since the emphasis is most commonly associated with speech, while writing is not often recorded, the question is whether the emphasis is on the fact that even when it is recorded in the written word, there are few who will know it properly read. It is commonly known that without proper emphasis there is no good speech or good linguistic culture. It should be stressed that correct emphasis is actually a matter of speaking culture, and so is the issue of culture at all. As a basis of the later forms of literacy, special attention should be paid to the first-born and spoken word in school and in life. To foster speech culture and develop speech skills, it is necessary to work organized. The improper emphasis that penetrates more and more in public media is actually a product of imitation of superficial practice and ignorance. Therefore, it is of immense importance that children in children's and educational-related programs, which are primarily intended for them, hear and eventually learn and adopt a correct excuse and correct accent. Therefore, it is important to respect the accentuated or orthoepic norms, because the emphasis is the part of the volume of each independent word. Each word achieves a particularity in its language, and without its proper emphasis its integrity is defeated.